Grand Central Optical Grand Central Optical Grand Central Optical

Grand Central Optical

The fourth in a series of retail stores for this client, the shop occupies a long narrow space that runs from Madison Avenue through to the lobby arcade of the Roosevelt Hotel. The minimalist interior is dominated by a thirty-six foot long internally-lit sales counter. The window display incorporates a video projection of faces onto a plaster head. BFA's work for this chain won a First Place Retail Design Award from the ASID.