The sixth in a series of retail stores for this client, the challenge for this 960 sf project in Midtown Manhattan was to create a shop that would stand out in its unusual site—a long narrow space running from Madison Avenue through to the lobby arcade of the Roosevelt Hotel.

The store’s minimalist interior, which allows the products within to star, is dominated by a 36-foot-long, internally-lit sales counter. The window display incorporates a video projection of faces onto a plaster head, captivating passersby and highlighting the wares inside.

BFA’s original store design for this client received two awards. 

ASID Interior Design Specialty Awards, Best Retail

Feltman Lumen Award (with Ann Kale Associates)